Flipkart Launches 'Advertise Now, Pay Later' for Sellers

Flipkart has recently unveiled ‘Advertise Now, Pay Later’ (ANPL) feature. ANPL empowers sellers to run advertising campaigns without any upfront financial commitment, enabling them to drive visibility, boost reach, and unlock business growth through strategic ad placements.

This move paves the way for businesses to accelerate growth and participate more effectively in an increasingly dynamic digital retail landscape.

Designed to maximise accessibility and trust, the initiative is free from any interest rate, joining fees, no penalties, and no hidden charges. The advertising spend is deducted from the seller’s earnings on Flipkart at the start of the next month.

Sellers also benefit from real-time visibility into campaign performance and billing through the Flipkart Ads portal, which supports a wide range of formats, including Product Listing Ads (PLA), Product Contextual Ads (PCA), and recommended campaign types, empowering them to make smarter, data-backed advertising decisions.

Already trusted by over 24,000 sellers, Flipkart’s ANPL introduces a line-of-credit-based financing model that redefines how sellers access digital advertising. ANPL leverages a seller’s existing earnings on Flipkart as collateral, eliminating paperwork, speeding up access, and removing financial friction.

ANPL can be activated in just a few clicks via the seller’s Ads portal, by tapping the ANPL banner to get started. To support a smooth onboarding experience, the platform offers intuitive, self-serve resources such as step-by-step videos and guides, removing the need for formal training or manual assistance, making advertising on Flipkart more accessible, efficient, and hassle-free.

Commenting on the same, Vijay Iyer, Vice President and General Manager, Flipkart Ads, said, “At Flipkart, we’re committed to making advertising more inclusive, accessible, and results-driven. With 'Advertise Now, Pay Later', we’re removing the financial and operational hurdles that often hold back small businesses, new brands, and first-time advertisers. By eliminating upfront costs and simplifying access, ANPL gives sellers a powerful way to increase product visibility, scale faster, and grow sustainably. This is more than a feature, it’s a step forward in our mission to empower sellers by democratising digital advertising on Flipkart.”