From Retail to Rapid: How Sangeetha Mobiles is Scripting its Own Q-Commerce Play using its 800 Stores

Sangeetha Mobiles, South India’s long-standing brick-and-mortar mobile retail chain is building a quick commerce story of its own. And it’s doing it without joining any of the major platforms such as Blinkit, Zepto, or Swiggy Instamart. 

“We are not on any platform except our own,” says L Subhash Chandra, Managing Director, Sangeetha Mobiles in a recent conversation. “You log into Sangeetha.com, place an order, and you’ll get it in 30 minutes.” This isn't just hyperbole, rather a fully operational promise that covers most of South India’s Tier-I, Tier-II, and Tier-III towns with expansion already done in Mumbai and Delhi, and underway in Gurgaon and Kerala.

The Journey

Founded in 1974, Sangeetha Mobiles started as a humble multi-brand retail outlet that grew into one of South India’s most trusted names in mobile retail. In 2008, it officially became a private limited company, marking a new chapter in its retail journey.

With a strong footprint across Karnataka, Tamil Nadu, Goa, Andhra Pradesh, and Telangana (the latter two managed under its fully owned subsidiary, Wham), Sangeetha Mobiles operates an expansive network of close to 800 stores across the region.

The company is led by seasoned entrepreneur L Subhash Chandra, who brings over four decades of retail industry experience. The leadership is further strengthened by a team of professionals, including a CEO, CFO, and functional directors.

Sangeetha Mobiles partners with all major mobile handset brands, including Apple, Samsung, Xiaomi, Vivo, Oppo, Realme, OnePlus, and Nokia.

The Quiet Shift

Sangeetha’s transition from traditional retail to a D2C powerhouse in quick commerce began in October 2024. While the company hasn’t made much noise yet, the strategic focus is solid. With over 800 physical outlets, Sangeetha is leveraging its retail presence as a decentralized logistics backbone. These outlets double up as showrooms and fulfilment hubs, enabling last-mile deliveries without needing additional inventory or warehousing infrastructure.

Unlike other quick commerce players that rely heavily on dark stores, Sangeetha's approach is hybrid and hyperlocal. “Our stores are our warehouses. Even in places where no Blinkit or Zepto operates, we can deliver in 30 minutes,” Chandra emphasizes.

Quick Commerce Blends Expert Service

What sets Sangeetha’s quick commerce apart from others is its service. Even in the remotest part of Mangalore, Mysore, Hubli, Belgaum, Visakhapatnam, Tirupati, Madurai or Coimbatore, Sangeetha delivers in partnership with its logistics partners. 

For services including Hyderabad, Chennai Bangalore they deliver by their own store delivery executives. In most of the cases, their deliveries are not handled by anonymous couriers. Instead, the device is delivered by trained, Sangeetha store executives, often someone from the same Sangeetha store where the product was picked up. This person doesn’t just drop off the phone; they set it up, transfer contacts, download apps, and explain features-a service unmatched to the existing quick commerce platforms. And this is where Sangeetha is turning its offline DNA into a competitive edge in online commerce.

Going Beyond South India with Dark Stores

While Sangeetha is a known name in South India, scaling quick commerce in the North and West poses a different challenge. “In Mumbai or Delhi, nobody knows Sangeetha. So, we have opened dark stores in these cities for 30-minute delivery,” says Chandra. With this move, the company is entering true D2C mode, building a brand from the ground up in new territories.

Currently, the company is promoting this initiative primarily via Google Ads, showing up alongside Amazon and Flipkart in search results for phones. But Sangeetha believes awareness is still nascent, especially in areas where the brand isn’t traditionally known.

“If you log in to Google and check now for an iPhone or a Samsung or anything, in all likelihood, Sangeetha will be along with Amazon and Flipkart or ahead of them,” Chandra affirms. The promise? Same price or better, and 30-minute delivery.

Beyond Mobiles: The Smart Living Strategy

Sangeetha is also diversifying. From once being a mobile-only store, it’s now stepping into consumer electronics, home appliances, and even AI-driven lifestyle products such as a suitcase that follows you around. Its new 3,000 sq. ft. format stores are designed to offer a curated tech experience without the chaos of hypermarket layouts. The first such store is already in Jayanagar, Bengaluru.

Revenue Surge & FY26 Growth Vision

For FY25, Sangeetha clocked nearly INR 3,000 crore in revenue, and is targeting at least 20% growth in FY26. “If our quick commerce clicks, this could double,” assures Chandra. The company is investing cautiously but deliberately, balancing profitability with expansion and marketing.

Sangeetha Mobiles is carving a unique niche: a legacy offline player turning into a tech-enabled D2C brand with hyperlocal quick commerce, without giving up its identity. It’s building its own rails for last-mile logistics, expanding into non-metro regions, and rethinking how e-commerce is experienced, not just delivered.

As India’s quick commerce race heats up, Sangeetha’s quiet quick commerce move is an interesting and fresh example.