Festive-Season Buying Predictions for 2025

Predicting the 2025 festive-season sale trends, BigCity Promotions has shared trends for the upcoming Festive Season Sale 2025. According to the company, high-value categories will own the festive mindshare. Brands in “high value” categories including consumer electronics, consumer durable will dominate consumer attention this festive, with even heavier competition for visibility.

Sharing the second festive season buying trend, from consumers’ point of view, the company further said that consumers will move away from brands that resort to deep discounting.

“This festive season, we’ll see consumers focussing more on value-plus campaigns,” said, Vikas Shah, Cofounder, BigCity Promotions.

“They will move towards brands that has promotions tied to experiences (concert tickets, holiday getaways), high-quality add-ons (limited edition products), or VIP access — all aimed at making customers feel special rather than just “sold to,” he added.

Shedding more light on the festive buying trends, Shah said that consumers are interested in “unadvertised” moments in their festive campaigns. This could look like mystery gifts with purchases, unexpected upgrades, or personalised thank-you notes from brand ambassadors.

“Brands that don’t deliver a moment of genuine delight will feel flat — while those that do will see customers turning into vocal advocates overnight,” he said.

Brands that give grand prizes will create more visibility this festive-season. Those that have contests, raffles, and mega-giveaways featuring lifestyle rewards will manage to lure consumers.

Further, brands that bank on the emotional pull of seeing someone win their dream car or honeymoon, will generates far more shareable content than “Mr. X won INR 5000 in cash”, according to the survey.

BigCity’s Festive Consumer Survey 2025 conducted over 1,000+ consumers (telephonic conversation) throughout 26 states and UT. It included a demography spanning Tier I to III cities, (Tier I- 36%, Tier II- 54%, Tier III- 10%). The audience comprised of GenZ, Gen-alpha, Millennials, Genx & Boomers. The people being surveyed came from sectors spanning auto, FMCG, retail, consumer durable, alco-bev, FMCG, etc.