Fashion Quick Commerce Startup Zulu Club Secures $250k Funding to Scale its 100-Minute Delivery

Gurgaon-based fashion quick commerce platform Zulu Club has raised $250,000 in pre-seed funding from early-stage venture capital firm TDV Partners, the startup said in a press statement.

Zulu Club enables shopping from trusted malls and outlets. Thereby, users can order pre-curated Try-at-Home kits within 100 minutes and try 4–5 items before committing to a purchase.

Currently Live in Gurgaon, Zulu Club, which was founded in 2024, plans to leverage the fresh funding to expand across key neighbourhoods in Delhi NCR, enhancing its reach among urban shoppers.

The startup will also focus on improving its Try-at-Home flows and personalization features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement. 

With this investment funding, it aims to offer a confident, tactile shopping experience, without the doomscroll and without stepping out. This model addresses key structural issues in fashion e-commerce such as high returns and poor profitability by enabling cross-sell and up-sell, thereby boosting AOV. 

“Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,” said Adarsh Bhatia, Founder of Zulu Club.

Adarsh previously led business at Fashinza, a tech-enabled apparel manufacturing startup, and brings deep domain expertise to this new venture.

Zulu Club’s core audience is urban millennials and Gen Z, style-savvy, time-constrained shoppers who seek a smoother, smarter way to shop. Unlike traditional e-commerce platforms, Zulu Club follows an experience-first model.

The latest app update enhances the end-to-end user journey with improvements in flow, customer coordination, and logistics for a faster and smoother experience.

“Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners.